By Chris Stein
WASHINGTON
Businesses have proclaimed support for the protests against racism towards African Americans happening across the United States, including perhaps the most iconic of them all: ubiquitous fast food chain McDonald's.
"Today we stand with black communities across America," read a message posted in June on the brand's social media accounts that listed the names of several African Americans killed by police and declaring: "He was one of us. She was one of us. They were all one of us."
For Marcia Chatelain, a professor of history and African American studies at Georgetown University in Washington, McDonalds's support for the biggest civil rights protests to hit the United States in decades came as no surprise.
As she writes in her book "Franchise: The Golden Arches in Black America," the relationship between McDonald's and black Americans is uniquely complex -- a story of empowerment running up against the limits of American capitalism and inequality.
"McDonald's is staying on brand," Chatelain told AFP of the restaurant's support for the protests. "They have consistently taken a position when they knew that that position was going to be supported not only by its consumer base, but also expand its profile."
With nearly 39,000 restaurants in 119 countries and revenues of $21.1 billion in 2019, McDonald's is among the largest fast food chains in the world and the golden arches of its logo are perhaps more tied to the concept of American capitalism than any other brand's.
The company's roots are in the post-World War II lifestyle changes that took place in the U.S., but Chatelain said its involvement in black communities can be traced to the aftermath of rioting that hit many American cities in 1968.
Full article:
WASHINGTON
Businesses have proclaimed support for the protests against racism towards African Americans happening across the United States, including perhaps the most iconic of them all: ubiquitous fast food chain McDonald's.
"Today we stand with black communities across America," read a message posted in June on the brand's social media accounts that listed the names of several African Americans killed by police and declaring: "He was one of us. She was one of us. They were all one of us."
For Marcia Chatelain, a professor of history and African American studies at Georgetown University in Washington, McDonalds's support for the biggest civil rights protests to hit the United States in decades came as no surprise.
As she writes in her book "Franchise: The Golden Arches in Black America," the relationship between McDonald's and black Americans is uniquely complex -- a story of empowerment running up against the limits of American capitalism and inequality.
"McDonald's is staying on brand," Chatelain told AFP of the restaurant's support for the protests. "They have consistently taken a position when they knew that that position was going to be supported not only by its consumer base, but also expand its profile."
With nearly 39,000 restaurants in 119 countries and revenues of $21.1 billion in 2019, McDonald's is among the largest fast food chains in the world and the golden arches of its logo are perhaps more tied to the concept of American capitalism than any other brand's.
The company's roots are in the post-World War II lifestyle changes that took place in the U.S., but Chatelain said its involvement in black communities can be traced to the aftermath of rioting that hit many American cities in 1968.
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